How the Paisa tray became an icon of Colombia without even being 100% Paisa

Without having been a common dish on local tables before the 1950s, the marketing of the tumba paisa is one of the most recognized success stories in Colombia.

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How the Paisa tray became an icon of Colombia without even being 100% Paisa

Source: BBC Mundo

Sin haber sido un plato habitual en las mesas locales antes de los años 50, el márketing de la bandeja paisa es una de las historias de éxito más reconocidas de Colombia.

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