How the Paisa tray became an icon of Colombia without even being 100% Paisa
Without having been a common dish on local tables before the 1950s, the marketing of the tumba paisa is one of the most recognized success stories in Colombia.
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Source: BBC Mundo
Sin haber sido un plato habitual en las mesas locales antes de los años 50, el márketing de la bandeja paisa es una de las historias de éxito más reconocidas de Colombia.
DW News 
Al Jazeera 
