Xbox is launching a new division, called "XP," that's dedicated to Xbox experiences that aren't video games, including films and TV adaptations, consumer products, live events, and partnerships with creators and brands. Different teams at Xbox already do this work, but it will all now fall under the centralized XP division.
XP formalizes four "investment areas," according to a blog post by Xbox chief strategy officer Matthew Ball:
XBOX PICTURES: Bringing our worlds and characters to new audiences through film, television, and other forms of linear storytelling.
XBOX PRODUCTS: Creating products that are authentic to the fandom that al …
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