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Teenage Engineering’s CEO says it’ll stop making synths

Teenage Engineering founder and CEO Jesper Kouthoofd told Highsnobiety that it plans to stop making synths. And yes, that includes the iconic OP-1, which put the company on the map. TE isn't just a music gear maker; it's also a sought-after design...

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Teenage Engineering’s CEO says it’ll stop making synths
Source: The Verge
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A black-and-grey rectangular device standing on its front edge on a wooden table. It has rows of buttons along the bottom half of the front face; the top half has a small LCD screen and several knobs. It’s an electronic musical instrument about half the size of a computer keyboard.

Teenage Engineering founder and CEO Jesper Kouthoofd told Highsnobiety that it plans to stop making synths. And yes, that includes the iconic OP-1, which put the company on the map. TE isn't just a music gear maker; it's also a sought-after design firm. It's collaborated with Ikea, Nothing, and Playdate, among others. But almost everything the company makes itself - the OP-1, the OP-XY, EP-133, TP-7, et cetera - is music or audio-focused. Which makes the supposed decision to abandon the market all the more confusing.

Here's the relevant quote from Highsnobiety:

Kouthoofd tells me that, as part of a reorganization last fall, he announced …

Read the full story at The Verge.

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