Part of the job of a content creator is to figure out how to get their work in front of the most people. Cracking - or fighting - the algorithm has historically been a frustration for creators, but YouTube is increasingly simply telling creators what they should do.
At the annual creator-focused Made on YouTube event, the company announced updates to the suite of AI-powered creator tools it unveiled in 2025. In its initial iteration, the dashboard of creator tools included things like A/B testing for video thumbnails and a chatbot interface to query how content was performing. This year's update adds AI tools for more complex tasks.
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