Posting links to X through custom social media software just got a lot more expensive. On Monday, X significantly increased how much it costs to post a URL via the X API, which is what third-party tools use to hook into the platform. It now costs $0.20 when a link is posted, up from $0.01.
Any change to make posting links more expensive will likely make X even less attractive to publishers than it already is, especially given the widely held suspicion that linking news articles can lower a post's reach. The issue came up in a recent spat between Nate Silver and X's head of product, Nikita Bier, who claimed that links are "not deboosted." Bu …
