Trump focused on 'what's important to him': 'Tone-deaf for a normally shrewd populist operator'

Erin Ogunkeye is pleased to welcome Doug Heye, Republican strategist, founder of Douglas Media, and former Communications Director for the Republican National Committee (RNC). As Americans head to the polls, Republicans face a challenge that goes beyond the familiar electoral backlash against an incumbent president. For Heye, Donald Trump's greatest political vulnerability may lie in the widening gap between his rhetoric of economic success and voters' everyday financial anxieties. "For a lot of voters, they see him focused on what's important to him, not what's important to them," Heye explains. Yet he also cautions against interpreting Democratic gains as a sign of renewed confidence in the opposition. Rather than a resurgence of partisan enthusiasm, the elections may expose an electorate increasingly disillusioned with both parties.