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The AirPods are Tim Cook’s most underrated achievement

Apple Silicon chips. The iPhone's dominance. Apple Vision Pro. During Tim Cook's 15-year tenure as Apple CEO there were highs - and in the case of the Vision Pro, maybe a low - that helped define Apple as one of the most dominant forces in tech even...

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The AirPods are Tim Cook’s most underrated achievement
Source: The Verge
The original AirPods, one in their open case and one next to the case, on a sheet of music.
The AirPods changed the direction of true wireless earbuds and became Apple’s most important accessory. | Photography by Amelia Holowaty Krales / The Verge

Apple Silicon chips. The iPhone's dominance. Apple Vision Pro. During Tim Cook's 15-year tenure as Apple CEO there were highs - and in the case of the Vision Pro, maybe a low - that helped define Apple as one of the most dominant forces in tech even without Steve Jobs. But one product doesn't get the recognition it deserves, as evidenced by The Verge's Apple Top 50 products, where the original AirPods don't even crack the top 10.

Before AirPods, almost all earbuds were still wired back to your phone or iPod. Apple's ads leaned into the aesthetic with vibrant neon backdrops to frame dark, dancing silhouettes connected by the iconic, stark wh …

Read the full story at The Verge.

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