At an event in New York City, Sonos announced two new audio products - the Sonos Beam Ultra soundbar and Sonos Ace Ultra headphones, details of which were found in an FCC filing in early August - and a major update to its audio operating system dubbed Sonos 27. It's the biggest single Sonos announcement since 2024, when a new app rollout upset its customers and sent it into damage control mode.
Software changes are core to Sonos' announcements, with the company leaning heavily into AI integration with Sonos 27. This includes the company's own Sonos 27voice assistant that it built in-house for music and system control. It's coming as an earl …
