Roku raises streaming stick prices by up to 60 percent

Roku is raising the prices for its streaming sticks and boxes by up to 60 percent.

Roku has updated its website with the new prices. Currently, it is still selling its streaming players at their old MSRPs but lists those prices as sale prices. The new prices are:

• Roku Streaming Stick: $40 (formerly $30)
• Roku Streaming Stick Plus: $60 (formerly $40)
• Roku Streaming Stick 4K: $80 (formerly $50)
• Roku Ultra: $150 (formerly $100)
• Roku Streambar SE: $150 (formerly $100)

Roku is even upping the price for a bundle that includes a Streaming Stick Plus and a one-month subscription to Fox One. As recently as July 20, Roku listed the bundle at $60 with a sale price of $25, according to the Internet Archive’s Wayback Machine. Now, the bundle carries an $80 MSRP and $45 sale price.

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