Microsoft first revealed it was building an Xbox mobile gaming store to take on Apple and Google all the way back in 2022. Former Xbox president Sarah Bond even went on stage at a Bloomberg event nearly two years ago and promised the store would launch in July, 2024. Now, it looks like Microsoft has put the project on hold.
Better xCloud developer redphx noticed that the store URL Microsoft had been testing for the past couple of years no longer works. It's not clear exactly when it disappeared, but the last time the website was updated was nearly a year ago.
The store was originally supposed to compete with Google and Apple, but strict ap …
