Intel's Core Ultra laptop CPUs have been its flagships ever since it retired the older generational branding scheme and the i3/i5/i7/i9 branding a few years back. The Core Ultra Series 1, Series 2, and Series 3 processors been the ones with the newer CPU and GPU designs, and newer manufacturing technology.
Intel has also offered non-Ultra Core CPUs, but these have never been particularly interesting, mostly because both the Series 1 and Series 2 chips were based on Intel's old Raptor Lake architecture. Raptor Lake was the code name for 2023's 13th-generation Core family, and most versions of Raptor Lake were the same silicon used for 2022's 12th-generation Core CPUs.
But the naming and renaming of Raptor Lake apparently couldn't last forever. Intel's new, non-Ultra Core Series 3 processors are new silicon, a return to the days when you could expect high-end and midrange Intel chips to include many of the same advancements despite their performance differences.
TechCrunch 
