How TikTok-style videos keep human brains hooked on content

TikTok, Instagram and YouTube clips are designed to overwhelm the brain's pleasure circuitry and keep people watching. Researchers say short-form videos may only be the start when it comes to harvesting human attention.

calendar_today June 21, 2026 schedule 14:40 visibility 3 views

How TikTok-style videos keep human brains hooked on content

Source: DW News

Originally published at

DW News

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