First vacuums — then the world

Many startups spend years trying to become a household name. Others just spend $10 million on a Super Bowl ad. That's Dreame's bet. The little-known Chinese robot vacuum company has grand ambitions to become a global consumer electronics giant and chose to run a pricey 30-second spot as its opening move. If it works, the ad may be remembered as the beginning of the rise of the next global tech powerhouse. If it doesn't? Well, let's just say Quibi ran a Super Bowl ad, too.

Dreame - pronounced dreamy - used its half-minute of exposure to promise a dizzying product evolution: from robot vacuums a …

Read the full story at The Verge.