E-bikes have started to blur what was once a basic feature of cycling: you push the pedals, which turns the wheels. Now, with throttles, you only have to pedal some of the time. And in mid-drive motors, the force you generate through pedaling is routed through a complex set of gearing and is merged with a motor's output. The once-direct connection between your legs and the rear wheel has become much less straightforward.
An electric bicycle startup called Also wants to obliterate that connection entirely. When you pedal its bike, you're turning a generator. The power you produce, perhaps with additional juice from a battery, is sent to a motor, which turns the wheels. How much this feels like a normal bicycle is determined entirely by software, which controls crank resistance and converts the force you're generating into motor power.
Also says its software will convince you that you're just pedaling a regular old bike most of the time. And when it doesn't feel like that, it's because the software can provide a better experience.
TechCrunch 