This month, Rivian begins customer deliveries of the highly anticipated R2 model that aims to bring the startup’s aspirational adventure lifestyle to the mainstream EV market. That has required cutting costs, scaling production, and reaching new customers—a big brief, then, for the diminutive R2.
To show exactly how a startup transitions to a mass-market automaker, Rivian hosted a picturesque media event in Utah that included both on and off-road driving in the Launch Edition that stickers for just under $60,000 (including destination). We also got plenty of access to the technological development that underpins the brand’s critical electric crossover.
The R2 almost perfectly matches the dimensions of today's best-selling US cars. This dedicated two-row model, versus the R1’s three-row S or pickup truck T, measures 185.9 inches (4,722 mm) long, or about 1 inch (25.4 mm) longer than a Honda CRV. The R1’s instantly recognizable profile and design language carry through, but unique packaging requirements dictated nifty design solutions.
