Apple is hiking prices in response to the ongoing memory shortage. On Thursday, the company adjusted the price of its new MacBook Neo, which will now start at $699 instead of $599, while the base MacBook Air will jump to $1,299 from $1,099, as spotted earlier by Bloomberg's Mark Gurman.
The MacBook Pro with 1TB of memory is getting an increase as well, going from $1,699 to $1,999. Meanwhile, the iPad Air with 128GB of storage will now cost $749 instead of $599, while the iPad Pro with 256GB of storage is increasing to $1,199 from $999.
As spotted by Bloomberg, Apple is even raising the prices of its HomePod, which now costs $349 instead of …
