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Apple price rises are ‘unavoidable’, CEO warns, as AI chip costs surge

Tim Cook says Apple can no longer absorb soaring memory-chip costs driven by the artificial intelligence boom, signalling higher prices for consumers and raising concerns about broader inflation across the technology sector.

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Apple price rises are ‘unavoidable’, CEO warns, as AI chip costs surge
Source: Euronews
Tim Cook says Apple can no longer absorb soaring memory-chip costs driven by the artificial intelligence boom, signalling higher prices for consumers and raising concerns about broader inflation across the technology sector.

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Originally published at

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