It seems to be the week for cheap EVs. Right after the production model of the Slate electric truck was revealed, complete with a bump in range, a new European entrant in electric mobility is launching out of stealth mode today and plans to bring its own affordable yet stylish rides to market.
Amble's founders worked at Audi and Ford, started Cowboy ebikes, and cofounded Forpeople, the creative agency that works for, among others, Nio EVs, Arc’teryx, and Herman Miller. Indeed, Amble's design lead, Julian Hoenig, worked on the infamously canceled Apple car, which goes some way to explaining how this, the $25,000 Amble One, looks like it could have driven straight out of Cupertino, despite hailing from Lisbon, Portugal.
The Amble One is a street-legal, stripped-down electric buggy designed for the kind of places where a normal car feels out of place. Coastal paths, private estates, and those dusty tracks between luxury hotel villas and the sea. Think of it as if Apple decided it was going to design a golf cart, then took the project even further.
