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Adobe embraces conversational AI editing, marking a ‘fundamental shift’ in creative work

Adobe is fully embracing AI tools that enable creators to edit their work using descriptive prompts, instead of manually using specific Creative Cloud apps. The software giant's new Firefly AI Assistant allows users to describe what they want to...

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Adobe embraces conversational AI editing, marking a ‘fundamental shift’ in creative work
Source: The Verge
A screenshot of the Firefly AI Assistant editing a headshot.
You don’t need to understand any fancy editing terms — just describe what changes you want to make. | Image: Adobe

Adobe is fully embracing AI tools that enable creators to edit their work using descriptive prompts, instead of manually using specific Creative Cloud apps. The software giant's new Firefly AI Assistant allows users to describe what they want to change by typing their own words into a conversational interface.

Adobe says this marks a "fundamental shift in how creative work is done" by removing skill barriers and laborious tasks, while still giving creatives full control over their work. It'll be "available soon" on the Firefly AI studio platform according to Adobe, though no specific launch date was provided in the announcement.

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