LG was once a heavyweight in the smartphone industry, trading blows with hometown rival Samsung. However, as smartphone sales plateaued, the company struggled to stay competitive. In 2021, LG planned to make waves with a rollable phone, but it never moved beyond the teaser phase. Five years after LG threw in the towel on smartphones, the LG Rollable has appeared in a YouTube teardown that demonstrates why this form factor never took off.
The LG Rollable is just one of several rollable concept phones that appeared throughout the early 2020s. Flexible OLED screens had finally become affordable, leading to foldable phones like the Samsung Galaxy Z Fold. Although, "affordable" is relative here. Foldables were and still are very expensive devices. Based on what we can see of the complex inner workings of the LG Rollable, these devices may have commanded even higher prices.
Noted YouTube phone destroyer JerryRigEverything managed to snag a working prototype LG Rollable. It may even be the unit LG demoed at CES 2021. The device looks like a regular phone at first glance, but a quick swipe activates the motor, which unfurls additional screen real estate from around the back. This makes the viewable area about 40 percent larger without the added thickness of a foldable.