The internet is full of copycat, stolen, reposted, and low-effort content - and Meta, at least publicly, has said it is working to cut off some of the reach.
Beginning in 2024, the company has made incremental announcements saying it would begin limiting "unoriginal" content from being recommended on Instagram. It meant that if you were downloading and reposting someone's Reels, or spamming the same clip over and over, your content wouldn't show up in recommendation feeds or places like the Explore tab. Similar rules were later announced for Facebook, where "unoriginal" accounts risk losing their ability to monetize content. The idea is tha …