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谷歌搜索的人工智能进化包括更多广告

谷歌的人工智能搜索时代显然也延伸到了其广告领域。现在,当您搜索产品时,谷歌的 Gemini AI 聊天机器人将显示相关项目,并生成一个“自定义解释器”,说明为什么您应该购买特定产品。更新...

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谷歌搜索的人工智能进化包括更多广告
来源: The Verge
An image of an AI-powered Search ad
Some ads will have chatbots built in. | Image: Google

Google's AI-powered Search era apparently also extends to its ads. Now, when you search for a product, Google's Gemini AI chatbot will surface relevant items and generate a "custom explainer" about why you should purchase a specific one.

The update comes just one day after Google revealed a new Search box for larger, more conversational queries, along with a focus on AI-generated results. In an example shared by Google, someone searching for a "compact espresso pod machine" might see a Nespresso Vertuo Up under a "Sponsored Product" label, alongside an AI-generated description saying:

For a quality machine, look for capsule compatibility …

Read the full story at The Verge.

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原文发布于

The Verge

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