Spirit Airlines tried to be the Dollar General of the skies. Then the big airlines beat it at its own game

Spirit Airlines helped pioneer ultra-cheap flying and soared. Then legacy airlines copied them, outmaneuvered them with loyalty programs, and the economy turned against their core customers.

Spirit Airlines helped pioneer ultra-cheap flying and soared. Then legacy airlines copied them, outmaneuvered them with loyalty programs, and the economy turned against their core customers.

(Image credit: Justin Sullivan)