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In the Trump era, everybody's talking about 'soft power.' But ... what is it exactly?

The U.S. government long saw giving international aid as a way to build goodwill throughout the world. Did it work? And what does the reducing of foreign aid mean for that effort now?

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In the Trump era, everybody's talking about 'soft power.' But ... what is it exactly?

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A protester carries a sign that equates foreign aid with soft power during a rally near the U.S. Capitol to protest the dismantling of USAID, the international agency charged with dispensing humanitarian aid around the world on behalf of the United States.

The U.S. government long saw giving international aid as a way to build goodwill throughout the world. Did it work? And what does the reducing of foreign aid mean for that effort now?

(Image credit: Ben de la Cruz/NPR)